The e-commerce website owners know the eCommerce conversion rate to decide the percentage of user’s completion to achieve the goals. they determine to know the areas they need to improve. In today, Social media trends like Facebook, Instagram have important and essential for promoting commercial products and services online. This does not depend that your own business is a small and large corporation, you can sell your product and services online anywhere in the whole world quickly.
Definition:- Conversion Rate
Conversion rate is the percentage of users who take the desired action at your landing page and complete the desired goal of a website. conversion rate is the percentage of visitors who buy any product, sign up and create a new account and download an ebook, etc. on the website. All user activities performed on your website can count as a conversion and complete the business goal.
In this blog, We are going to discuss some useful and fantastic tips and suggestions regarding how to increase the more eCommerce conversion rate and generating leads for your online business.
#1. Easy Navigation
Navigation is an important part of an eCommerce website. because it help to user and customers to find their best products on their website. You can add the navigation bar at the top of the screen. Users and Visitors are easily finding the intermediary product category page which they’re looking for. You need to provide a robust search solution. You can provide vital product information that matches your customers’ search queries.
#2. Shopping From Social Media Platforms
Social media create a major role for eCommerce website platform in Present-day. Each eCommerce company is sale its products through social media outlets and platforms like as Facebook and Instagram. E-commerce enterprises required the best advertising and/or creating an organic presence on multiple social channels. If your company related to clothing, fashion, or culinary sectors then this is very important for your products. It helps to improved your conversion rate of your website.
#3. More Informative
You know the customer is king for the business owners. This is another best tip that you could apply to your operations. The product description is more potential information for each customer. product descriptions are a must and an important part of any product. Because consumers are unable to physically handle the products before they purchase them. The company shares the basic product knowledge like as its features and how to clear and handle the product.
#4. Offers Discount Options
It is the best option to attract consumers to the eCommerce website. There are various types of discounts. Many eCommerce offers discounts in the form of coupon codes, free shipping, buy 1 get 1 free, half discount, etc. It is very beneficial for the customers. It helps to attract more consumers and generate additional traffic to your website. Because most people select buying things on sale, discounts serve as a scheme to attract more people to your online business.
#5. Guest Checkout
Guest checkout allows consumers to buy any products without logging and creating an account. Any customers come to an e-commerce website and purchase any product. Consumers Commitment is also important for customers. It is very beneficial to customers in less time. The guest checkouts process is very simple for consumers and helps them get what they’re looking to buy the products faster.
#6. Multiple Payments And Delivery Options
Most of the eCommerce website offers multiple payment options such as a debit and credit cards, Online payment, digital wallet payment, Paytm and COD, etc. So users can make a payment according to their convenience. You can also the best option to boost your conversion rate quickly with this method.
Delivery options are also an essential part of the eCommerce website. If the customers pay the extra delivery charges for their products then you want to be able to deliver their shipment as quickly as possible.
#7. Use Ecommerce Conversion Rate Tools
In today’s market, there are many tools available to boost your conversion rate just like as Google Analytics, Usertesting, Unbounce, Instapage, and so on. All the conversion rate tools provide different types of websites on e-commerce websites.
#8. Customers Suggestion And Feedback
In today, People very highly believe in social media platforms. If you are improved your conversion rate, you must include a social platform on your website. More than 60% of visitors prefer to purchase online on social media. Social Media is committed to consumers that the products and services they are going to purchase are ethical, reliable, and trustworthy. E-commerce Websites want to add Testimonials, reviews of products and services, etc. to improve the conversion rate.
#9. Use HD-Quality Pictures And Videos
Online shoppers can’t see or touch the product before purchase. Most of the people have always confusion and doubts regarding the quality of the product.
To clarify and quality of the product, you need to add HD images and videos to your website. Poor, dull, and blurry images can decrease the conversion rate of websites. If you add dull quality images then consumers can not understand the quality of the products. According to the survey, Images increase the 58% more sales.
#10. Website’s Loading Time Optimization
Website loading time is the most important part of the website. Most of the eCommerce website is take a lot of a time to load product images then customers is disturbing and frustrating to waste own time on the website. It is the most important problem to decrease the conversion rate.
Here, we share some important tips to improve the loading time of the website. as below.
1.Reduce redirects
2.Improve server response time
3.Optimize images
4. Minify CSS, JavaScript, and HTML
#11. Optimize For Mobile Devices
Mobile websites are also affected by the conversion rate. E-commerce websites must be perfect and effective on mobile devices. According to the statista, More than 50% of website traffic comes from mobile phone devices. If your eCommerce website does not provide the best mobile experience, then you are missing out on a number of online sales and leads. the mobile screen size is very small as well as a computer screen. So, try to navigation is good and optimize it.
#12. Excellent Return Policy
In online shopping, E-commerce return policy wants to good for consumers after purchasing the products. If it is not good then customers do not come to your website again and you can lose the customers. there is a big risk for customers not to get desirable products. According to the report, more than 50% of customers can check the return policy of the product and then purchase the product. This also points to a decrease in the eCommerce website conversion rate.
#13. Chatbots And Live Chats
In today’s online market, chat tools and Support systems are easily available for your e-commerce website. You can add support and chat features to your website. It is a very useful tool for answer potential customers instantly. Chatbot includes various types of features like as instant response times, 24/7 online services, and provides any time online support. It helps to increase the 40% conversion rate for eCommerce websites. So, you must add chatbots and live chat features to your website.
Wrapping Up
All the points and tips, we have discussed throughout the article are useful and improve the e-commerce conversion rate. Every eCommerce business is different like a grocery website, online medical website, and so on. It requires time and effort for maintenance. there are many methods to boost the eCommerce conversion rate. Once you’ve solved this issue then you can go to the next area of improvement of the website. If you like this article then you can share your feedback and suggestions in the comment box.